If you’re a fan of MasterChef Australia you will already know the face behind these pastel pink walls which ooze of cakey goodness. Founded by Reece Hignell,Cakeboi was born during the pandemic in 2020 after his second stint on MasterChef’s ‘Back To Win’ series. Inspired by his nan, Reece has been surrounded by baked goods since childhood and it’s no surprise that baking is now his biggest passion and business venture.